Manager: Marketing (P7): (Johannesburg Business School)
Position Summary
Introduction
The University of Johannesburg (UJ) is a vibrant and cosmopolitan university anchored in Africa intent on global excellence and stature. With an emphasis on critical thinking, Fourth Industrial Revolution, sustainable development and expert partnerships, UJ is an international university of choice.
Job description
- The Johannesburg Business School is actively recruiting for a Manager: Marketing.
- The Manager: Marketing will report to the Dean, Johannesburg Business School.
- To position the School and its programmes/services amongst stakeholders and build a favourable public profile.
- To develop and articulate a clear understanding of the competitive environment in which the school operates.
- To conduct market research as necessary to develop an understanding of the operating environment and customers’ needs within the sectors in which the school operates.
- In collaboration with department heads to identify opportunities to develop the portfolio of revenue-generating programmes/services that the school offers.
- In collaboration with department heads set clear measurable KPI’s against which strategies can be defined and performance measured.
- To develop an understanding of market pricing for the various programmes/services that the school offers and to make pricing strategy recommendations in this regard.
- To optimally allocate marketing resources across the portfolio of programmes/services in order to optimise returns on marketing investment.
- To identify the target audiences and their needs for the both the school and the portfolio of individual programmes/services it offers, and to develop separate marketing strategies, plans and budgets for each of these.
- To leverage the relationship and profile of UJ in the development of our strategies.
- To communicate with and ensure buy-in from relevant stakeholders for the proposed marketing plans.
- To collaborate with the Centres, and against their agreed objectives develop marketing plans to help deliver these (including leveraging current research topics).
- Develop a consolidated school marketing calendar of events against which progress can be reported.
- Develop an internal communication strategy to ensure continual engagement with key stakeholders and staff.
- Ensure that the school’s marketing strategy, policies and procedures are compliant with the University of Johannesburg (Governance).
- Propose/justify the school’s annual marketing budget.
- Implement, monitor, and report against agreed plans on a regular basis (monthly) and adapting the plans according to changing circumstances.
- Ensure strong internal collaboration and communication is maintained with key stakeholders.
- Manage expenditures and report against the budget on a regular basis (monthly).
- Develop the Scope of Work for the appointed advertising agency based upon approved plans.
- Oversee and manage the school’s advertising agency according to the Scope of Work, and ensuring good governance are maintained.
- Develop suitable creative campaigns to achieve the desired impact for our various programmes/services.
- Engage with/manage the school’s media agency to ensure we maximise the efficiency and effectiveness of our campaigns.
- Ensure that the school’s website is always updated with content appropriate for all targeted audiences.
- Establish a strong internal network within the School and the relevant UJ ecosystems to promote the position of the school within UJ.
- Identify and foster relations with external organisations to build mutually beneficial collaborations, and obtain sponsorships/exposure as appropriate.
Minimum requirements
- Most important is operational marketing management experience and a proven track-record in a strategic marketing, branding and communications role, (three (3) to five (5) years) - preferably in a branded goods or agency environment. Education sector exposure desirable but not essential.
- A Bachelor’s degree (NQF 7 ) in Marketing/ Communication or a relevant equivalent qualification.
- Strong practical understanding of the operating environment, networks and mediums of marketing.
- Strong network in marketing and related industries.
- Preferably an understanding of the South African and African business education sectors (but not essential).
- Interest and understanding in market development in Africa and beyond.
- Strong marketing and communication strategy skills are essential.
- Strong written and oral communication skills.
- An internal customer service orientation to support functional heads.
- Excellent agency management skills.
- Good planning and organising skills.
- A motivated self-starter who can operate independently.
- A creative thinker and problem solver.
- A results and numbers driven individual.
- Good interpersonal and collaboration skills.
- Good financial management and budgeting skills.
- Experience in services marketing and business development.
Your application, comprising of a detailed Curriculum Vitae as well as the names and full contact details (including telephone numbers and e-mail addresses) of at least three traceable and credible referees must be uploaded before or on the closing date of the advertised post. Please also attach the following: a copy of your highest academic qualification, proof of registration with professional bodies you might belong to and if applying for an academic position, a list of accredited research output and/ or a portfolio of your creative output.
If you require technical support / assistance on the UJ e-recruitment website, please contact our service provider PNET on the following contact details: 0861 227337/010 140 3099 or email ujsupport@pnet.co.za
Candidates may be subjected to appropriate psychometric testing and other selection instruments.
In conjunction to merit on the basis of qualifications, experience and proven achievements the University of Johannesburg is committed to providing equal employment opportunities for persons with disabilities and those individuals from the historically disadvantaged groups. As necessitated by operational requirements the University reserves the right not to make an appointment to positions advertised. If you have not received a response from the University within 8 weeks of the closing date, you should assume that your application has been unsuccessful.
