Coordinator II: Marketing (P8) (University Relations Division: Marketing & Brand) (Re-advert)
Position Summary
Introduction
The University of Johannesburg (UJ) is a vibrant and cosmopolitan institution, guided by its bold UJ Strategy 2035, which emphasises Societal Impact and Sustainability, Global Footprint and Partnerships, and Technology for the Future. Committed to transformative change, UJ’s mission is “To transform and serve humanity through innovation and the collective and collaborative pursuit of knowledge.” The University is guided by the vision of building “An international university of choice, anchored in Africa and the global south, dynamically shaping a sustainable future".
Job description
“Please note that the University is obligated, in terms of recent amendments to the Criminal Law (Sexual Offences and Related Matters) Amendment Act 2021 (Act 13 of 2021), to assess all prospective employees (including applicants) against the National Register for Sex Offenders (NRSO). The outcome of such an assessment may have an impact upon possible employment with the University.
Department's Synopsis
The Marketing and Brand Department within the University Relations Division, focuses on internal and external marketing, corporate branding, graphic design, events management and social media management. The Brand Marketing department ensures that the university brand is consistent throughout all internal and external communications and that all marketing initiatives enhance the university’s reputation, foster engagement, and support student recruitment.
Job Purpose:
This role is responsible for supporting initiatives that enhance the university’s reputation and brand visibility by coordinating marketing and communication activities in line with the university’s strategic objectives.
Responsibilities:
- Support the implementation of the university’s marketing and brand initiatives in alignment with established strategies and goals.
- Communication materials that reflect the university’s vision and values.
- Coordinate the execution of marketing campaigns, ensuring messaging aligns with the university’s focus on academic excellence, student experience, innovation, and societal impact.
- Act as a point of contact for brand-related queries, ensuring consistent application of messaging, tone, and visual identity across assigned projects and platforms.
- Monitor the use of the university’s corporate identity in materials and communications and flag deviations from brand standards for correction.
- Support the adoption of new branding style and standards in line with the evolved industry standards
- Select and book above-the-line media for advertising campaigns that are budget-aligned and targeted to specific audiences.
- Produce and adapt print, radio, social media, and online advertisements from existing marketing materials, ensuring alignment with strategic objectives.
- Liaise with internal teams, suppliers, and media outlets to ensure accurate and timely delivery of advertising materials.
- Track campaign progress and assist with reporting on performance against agreed objectives.
- Advertising of brand shop goods to the university.
- Coordinate the creation of brand PR initiative working with other team in University Relations.
- Ensure the brand marketing campaigns are supported by PR initiatives to ensure longevity.
- Do Brand and PR reviews to ensure the UJ brand remains top of mind.
- Manage and monitor the consistent and proper use of the UJ Brand and Corporate Identity across all communication platforms, marketing materials and digital channels.
- Collaborate with internal departments and external vendors to provide guidance and support on correct brand application, addressing any inconsistencies promptly.
Minimum requirements
- A Bachelor’s degree or BTech in Marketing, Brand Management, Communications, or a related field.
- Three (3) to four (4) years’ experience in marketing and brand roles, preferably in a corporate or higher education environment.
- Familiarity with brand, reputation management and PR concepts, ensuring consistent messaging and adherence to brand guidelines.
- High proficiency in MS Office and design collaboration tools.
Competencies and Behavioural Attributes:
- Excellent written and verbal communication.
- Creativity, innovation, and attention to detail.
- Planning and organizational skills.
- Relationship-building and stakeholder management.
- Understanding of marketing law and new media trends.
- Qualification in Business, Brand and Reputation Management and demonstration of previous experience.
Your application, comprising of a detailed Curriculum Vitae as well as the names and full contact details (including telephone numbers and e-mail addresses) of at least three traceable and credible referees must be uploaded before or on the closing date of the advertised post. Please also attach the following: a copy of your highest academic qualification, proof of registration with professional bodies you might belong to and if applying for an academic position, a list of accredited research output and/ or a portfolio of your creative output.
If you require technical support / assistance on the UJ e-recruitment website, please contact our service provider PNET on the following contact details: 0861 227337/010 140 3099 or email ujsupport@pnet.co.za.
Candidates may be subjected to appropriate psychometric testing and other selection instruments.
In conjunction to merit on the basis of qualifications, experience and proven achievements the University of Johannesburg is committed to providing equal employment opportunities for persons with disabilities and those individuals from the historically disadvantaged groups. As necessitated by operational requirements the University reserves the right not to make an appointment to positions advertised. If you have not received a response from the University within 8 weeks of the closing date, you should assume that your application has been unsuccessful.
Please note that the University is obligated, in terms of recent amendments to the Criminal Law (Sexual Offences and Related Matters) Amendment Act 2021 (Act 13 of 2021), to assess all prospective employees (including applicants) against the National Register for Sex Offenders (NRSO). The outcome of such an assessment may have an impact upon possible employment with the University.
